The Psychology Behind Mobile Budget AdoptionMotivations and benefits such as discounts, cashback and commitment points can be effective motivators for mobile wallet fostering. However, the specific elements that drive mobile pocketbook adoption are still a mystery.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this rese… Read More

The Psychology Behind Mobile Purse FosteringMotivations and incentives such as discounts, cashback and loyalty factors can be effective incentives for mobile pocketbook fostering. Nonetheless, the exact aspects that drive mobile budget fostering are still an enigma.Using the stimulus-organism-response (S-O-R) concept as an academic basis, this stud… Read More

Mobile Wallet Safety And Security: What Marketing Professionals Must Know5. Mobile Budget Safety: What Online Marketers Ought To KnowWhen it concerns using a digital wallet, consumers can feel great that their charge card info is safe. In many cases, the information is encrypted and tokenized (changing delicate information with distinct identificat… Read More